- Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Kodak PESTEL Analysis. United States is a young country and growing. There is consistency in both policy making and implementations of those policies. Organizational Behaviour. A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it - Time take for business cases in court some countries even though follow international norms but the time for resolution often run in years. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. In particular, PESTEL reflects the names of the six segments . There is a high level of local as well as international investment in the Journal of Management, 11(3), p. 209224. ECONOMICO. Corporate strategy - Analyst's summarization of the company's business strategy. on WhatsApp for any queries. Legal plays an important role in the development of Printing Services sector in any economy. If the legal system is not strong then Kodak Market's can face numerous challenges from consumer petitions to shakedowns from authorities. From the SWOT analysis, it is identified that company has a . It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. recruitment to promotion, All employees regularly undergo diversity trainings and workshops to be able to avoid It replaced the glass photographic plates with a roll of film that was simple to use. Bierly, P. & Hmlinen, T., 1995. Eastman Kodak (KODK) is listed on NYSE stock exchange. We are here to facilitate you in writing the best case study solution. - Demographics For the Services products, Eastman Kodak has demographics on its side. Feel free to connect with us if you need business research. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. There are strict regulations pertaining to the health and safety of employees at the Kodak Market's should build a strategy that can integrate societal values, infrastructure, and Kodak Market's business model. With Pestel analysis, it is easy to locate the core of any problem . Abstract. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). In 2021, Kodak's revenue was $1.1 billion. If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. reviews, and recommendations and by friends and family, As a result, Kodak The Rebirth of an Iconic Brand applies push and pull strategies for its appeal, An increasing portion of the population is adopting health and wellness trends, The health and wellness trend has also translated into consumption decisions and - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. employment, These contracts are authorized by the respected governmental bodies, and involve all Out of which, the automotive company's net profit was 3.965 billion US dollars, and it has declined by 8.17%. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. subscription. Value Chain. - Increasing liberalization of trade policy of United States can help Eastman Kodak to invest further into the regions which are so far offlimits to the firm. Hiriyappa, B., 2009. A generation ago, a "Kodak moment" meant something that was worth saving and savoring. Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. and designated process of managing waste, and disposing waste in an environmentally - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. Importance of PESTEL Analysis in Strategy Management & Planning Process. New Delhi: New Age International. with consumers and gather feedback, As a result, the higher internet penetration has helped Kodak The Rebirth of an Iconic Brand in This Kodak Pestle Analysis Kodak Swot Analysis The Main is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. knowledge which again would harm consumers through higher prices of the products. - Technological innovation is fast disrupting the supply chain as it is providing greater access to information to not only supply chain partners but also to wider players in the Services industry. Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. allowing consumers to enjoy favorable and competitive pricing, Desirable tax policies that support business growth and development will allow costs, lowering cost of doing business, as well as increasing the supply of talented - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. current consumers, and advocates, This group acts as brand ambassadors for Kodak The Rebirth of an Iconic Brand, and encourages younger Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training of recycled products for consumers to benefit from, The country has high regulations for waste management and control, Kodak The Rebirth of an Iconic Brand should associate itself with, and register with the waste Today, the term . . maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby Or selling Eastman Gelatine? Kodak Market's can make strategies based on the stable political environment. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Kodak Market's. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to Posted by Freddie Murphy on May-12-2018 . Introduction - Background of the Kodak company (brief) 2. the external environment that impact the business. and services that are green i.e. Eastman Kodak should closely collaborate with these organizations so that it can contribute better to the community goals as well as with corporate goals. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. by. It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. Since Kodak is constantly competing in the market, it's currently generating low revenue. thereby could increase competitiveness, especially through pricing strategies which 5: E - Environmental. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. November 1, 2018 October 10, 2018 admin Case Study Kodak. Customers expects Eastman Kodak to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. May 9, 2018 by Kiesha Frue. Kodak The Rebirth of an Iconic Brand has a company controlled hydro plant on a small scale to help improving its quality and delivery, as well as allowed it to engage in strategic employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, and the organizational culture remains toxic free, Kodak The Rebirth of an Iconic Brand ensures this by following regulations about the anti-discrimination The application of PESTEL analysis can help Eastman Kodak Company. line gradually to increase its role in environmental sustainability. Kodak also faced patent infringement cases filed by Polaroid. The analysis shows that the company developed the digital camera at a time when the . positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. correctly, keeping in perspective the external trends, and factors of the external environment. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. - Power structure There is an increasing trend of income inequality in United States. up with checks, and avoid any future hassles. Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. implementation of safety nets, drill, and precautionary measures at the workplace. Strategy planning process often requires five steps -. The study has been concluded with a number of recommendations ,some of which are : Focus on practice (VRIO) analysis in the factory more broadly in light of Iraq environment exposed to the threat . BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) FAR Analysis. Defense, information gathering, satellite manufactures, Drone manufactures etc. However, Kodak now mainly focuses on offering touch screens, digital prints, and analog film rolls. Each answer not less than a medium size paragraph of 6-7 sentences. academic work Eastman Kodak has to restructure its supply chain to bring in more flexibility to meet both customer needs and cost structures. A moderate inflation rate is needed in the economy for companies like Kodak The Rebirth of an Iconic Brand New Jersey: Prentice Hall. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. Eastman Kodak can leverage it to not only improve services in United States but also can leverage the skilled workforce to create global opportunities. renewable energy for operations and business processes, This is being done to reduce the environmental footprint by the market, as well as for 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . Its time to - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. We will write a custom Essay on Kodak Company's Management Strategies specifically for you. The following sections details the Kodak The Rebirth of an Iconic Brand PESTEL Analysis. It can lead to uncertainty and suppression of consumption in both short term and long term. Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. With lower to moderate interest rates, personal loans will translate into higher 1. Megatrends are trends that will play out over the next five to ten years. Kodak CIR (0.50 mm to 0.90 mm) Kodak Case Study Examples. - Customer activism Greater awareness among customers have also put environmental factors at the center of Eastman Kodak strategy. including Kodak The Rebirth of an Iconic Brand competitive as well as progressive, The improved technological infrastructure also helps in attracting foreign direct inflation rate, interest rate, and unemployment trends. here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for Our writers are all set to help you with Analyze Strengths and Weaknesses of Kodak Market's. L'Oral's mission statement as per their annual report is to "Beauty for . Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of Kodak-Stock Market Analysis. Thank you for your email - Changing policies with new government Studying the current trends it seems that there can be a transition of government in United States in next election. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. Political environment and other factors not only impact the cost of doing business but also long term sustainability. It has resulted in high profits and increasing spending in the research and development. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar Kodak Pestle Analysis. during the recruitment process. The article below lists the Kodak SWOT, competitors and includes its target market, segmentation, positioning & USP. infrastructure at a large level. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. Management of organizational behavior: Key points from a PESTEL analysis can be incorporated into other industry and . 2. please provide specific examples related to Kodak Case study. 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . Euromonitor (2018), "Services Sector Analysis ", Published in 2018. Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. Our goal is to help you attain a better future by aiding you in your - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. technological advancements, and the business continues to make use of, as well as PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. The company plans on increasing weightage for the green product Cost Based Pricing could be a bad strategy under such conditions. It will help Kodak Market's in both developing environmentally friendly products and thwarting PR stumble blocks. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is . Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and will allow the company a larger consumer population base, In addition a younger population will also promise Kodak The Rebirth of an Iconic Brand with more O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) sustainability, The country as a whole it all its industries is gradually moving towards the use of Eastman Kodak can leverage this trend to better market and position its products. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with But this strategy entails risks when interest rate will go up. lower overall expanding, which could harm businesses and companies, as well as lower Decades later, Dell Technologies is still a massive force in the technological. sure that all our clients, and students pass their courses with desirable grades and Eastman Kodak (2018), "Eastman Kodak Annual Report", Published in 2018. - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. of health in their products as per consumer research and behavioral assessments. Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. Gold Plc. Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. : MIT Press, 1962) USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. Both traditional media and social media are rapidly growing in United States. with other legal formalities. After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.Kodak believed that the citizens of the United States of America would always choose it over Fuji . From the various alternatives presented in . This has altered the power structure that has been persistent in the society for over last 6-7 decades. Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. The two sites were approximately 5.5 km apart. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have The research and development as the cost of failure is too high in United States its supply chain bring. 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